Indicators and Goals

Goals and actions

The goals set out below relate primarily to the Volkswagen Group. Along with those related to Group-wide sustainability management, the goals are aligned with the three dimensions of Economy, People and Environment. In addition, the main brands and companies within the Volkswagen Group have set up detailed sustainability goals of their own which are aligned with the Group’s corporate goals.

Strategy & Coordination

Show table
Action areas   Goals and actions   Deadline   2014 implementation  
Management Ensure similar management of sustainability in the Group and in the brands and companies 2015
Management structure introduced at ­Volks­wa­gen Commercial Vehicles
Transparency Establish IT-based sustainability management system at Group, brand and company level 2016
Group-wide provision of data for the Sustainability Report 2014
Group Sustainability Reporting Guideline 2014 Drawn up and signed off by the Corporate CSR & ­Sustainability Steering Group
Stakeholder dialogue Establish IT-based stakeholder management system at Group, brand and company level 2016
Definition of criteria and indicators for the Stakeholder Relationship Management System


Show table
Action areas   Goals and actions   Deadline   2014 implementation  
Customer satisfaction Top customer satisfaction with product, dealer and last workshop visit in the core markets 2018 Overall satisfaction: all Group brands with top scores in overall evaluation in core markets EU5, China, USA and Brazil
Product satisfaction: all Group brands in first place in comparison with competitors in EU5 markets Dealer satisfaction: In China, ŠKODA dealers have the most satisfied customers across the market, closely followed by the Volkswagen and Audi brands Service: Group brands particularly impressive in EU5: Audi, ŠKODA and SEAT generate the highest satisfaction scores for workshop service in comparison with competitors
Quality Strengthen innovation and technology leadership 2019 2015 – 2019 investment program: €85.6 billion earmarked for intelligent innovations and technologies
Show table
Action areas   Goals and actions   Deadline   2014 implementation  
Stability & profitability Return on sales before tax for the Group >8% 2018 7.3%
“Future Tracks” efficiency and future initiative ongoing 2015-2020: savings of €10 billion
Compliance, risk management, governance Strengthen networking of compliance organization and activities ongoing All Group brands involved in exchange of experience in Governance, Risk & Compliance ( GRC ) in Braunschweig; regional network meetings and GRC wiki as information and exchange platform for GRC organization
Firmly embed compliance culture and improve awareness of relevant compliance values and principles in the workforce ongoing Information supplied to specific target groups via different media in various brands and companies
Continuous optimization of Compliance Management System ( CMS ) ongoing Further development of CMS taking account of international legislation and internal Group benchmarks
Ongoing optimization of integrity checking of business partners (Business Partner Check) ongoing Further development and roll-out in new companies
Carry out and enhance Group-wide compliance training for various target groups ongoing Risk-based approach in classroom and online training courses
Operate and further develop risk management and internal control system ( RMS / ICS ) in operating business units ongoing Operating business units advised during ongoing implementation of RMC / ICS guideline
Standardize and further develop risk management methods and processes to safeguard the future viability of the Volkswagen Group ongoing GRC IT system further developed to ensure consistent and standardized recording of risks; good practices for typical risks, appropriate risk control measures and suitable monitoring schemes for selected risk areas developed
Supplier relations Integrate sustainability requirements into contracts between the Group and its suppliers 2014 Sustainability requirements contractually integrated into the procurement process
Extend E-Learning tool and sustainability questionnaire ongoing In terms of procurement expenditures 71% coverage for E-Learning tool and 87% for sustainability questionnaire; planned increase of coverage to 73% for E-Learning and 89% for sustainability questionnaire in 2015
Perform in-depth sustainability audits ongoing 10 audits carried out over the reporting period. Extension to 30 audits planned in 2015
Provide supplier qualification on sustainability ongoing Qualification of more than 900 suppliers on the subject of sustainability
Vehicle safety Vision Zero: develop innovative driver assistance systems with the goal of accident-free mobility ongoing Traffic Jam Assist introduced in the Passat•


Show table
Action areas   Goals and actions   Deadline   2014 implementation  
Attractive Employer Top employer in the automotive sector 2018 Our aim is to become the most attractive employer in the automotive sector. We aim to achieve long-term success through the excellent performance of a top team of almost 600,000 employees. In 2014 we attained leading positions in several different employer rankings.
Qualification Provide excellent qualification within all the “Berufsfamilien” (professional families) ongoing 90% of the 36 Berufsfamilien at Volkswagen have already introduced their own specific qualification programs, while preparations have been made at the remaining 10%. Qualification is coordinated by a current total of 13 Berufsfamilien Academies. These are grouped under the umbrella of the Volkswagen Group Academy, whose aim is to leverage synergies and ensure an outstanding level of employee qualification across the Group.
Strengthen dual vocational education and training internationally. Introduce personnel development in leadership and management to same standards worldwide 2018 More than three-quarters of all apprentices at the Volkswagen Group learn their profession in line with the principle of dual vocational education and training.
In 2014, 432 Volkswagen Group employees worldwide completed the group leader qualification (Meister-Basis-Qualifizierung). Uniform standards for personnel development processes for future supervisors and managers within the Group were agreed for the Volkswagen, Audi, MAN, SEAT, ŠKODA and Porsche brands at the beginning of 2014.
Participation Enhance performance and ensure all employees share in success: establish three-part pay system with basic pay, performance-related component and entitlement to profit-sharing as Group standard ongoing In 2014, employees at more than 30 Group locations benefited from profit-sharing, including those at Volkswagen locations in Spain, Poland, Russia, Mexico and China.
Health Promote health, fitness and ergonomics: extension of the Checkup and follow-up screening and training programs ongoing The Checkup is now established at all German and many international sites. For example, over 18,000 Checkups were carried out at ŠKODA AUTO a.s. in the Czech Republic in 2014.
Promote health, fitness and ergonomics: continuous improvement of preventive health measures and training provision ongoing The “Fit in the Factory” program aims to reduce physical stresses and strains for those working on the shop floor. Between May 2013 and June 2014, some 15,700 employees completed one of these programs at Volkswagen in Wolfsburg.
Occupational Safety Improve Group occupational safety management system at all production locations ongoing An audit of the Group occupational safety management system was carried out successfully during 2014 at the following locations: São Carlos (Brazil), Curitiba (Brazil), Pamplona (Spain) and Pacheco (Argentina).
Diversity and Equal Opportunities Increase the proportion of women at all levels of management: 30% at all levels of management in the Volkswagen Group in Germany; female graduates to account for 30% of graduate recruitment in the Volkswagen Group in Germany ongoing In 2014 around 30% of graduate recruits at Volkswagen AG were female. In the medium to long term this will lead to an increase in the proportion of women in management roles with the Volkswagen Group in Germany. In 2014, for example, the proportion of women in management within the Volkswagen Group in Germany rose from 9.8% in 2013 to 10.2%.
Social Responsibility Introduce Group-wide analysis of the effectiveness of Corporate Citizenship activities and incorporate into sustainability management system 2015 Criteria-based IT analysis of CSR projects.
Introduce guidelines for developing and carrying out CSR projects at the Group, brand and company level 2015 Group platform for the exchange of best-practice projects.
Foster volunteering by Volkswagen Group employees ongoing The Volkswagen pro Ehrenamt office supports all Group companies in providing strategic support for employee volunteering. A volunteer database provides effective assistance in matching supply and demand, as well as providing information. By the end of 2104, 2,034 employees had been successfully placed in volunteer roles.


Show table
Action areas   Goals and actions   Deadline   2014 implementation  
Climate and environmental protection Implement Group environmental strategy ongoing Activities in target areas continued; key focus on water adopted
Review brand environmental strategies 2015 “Bentley Environmental Factory”
Establish biodiversity management: analysis of the impacts of business activity, inclusion in environmental management system, cooperation with environmental associations and suppliers, reporting and communications ongoing Anchored in environmental management; continuous updating of location reports; participation in expert dialogue on development of indicators and impact assessment, dialogue with suppliers; cooperative projects
Environmentally friendly products/
Cut European new car fleet CO2 emissions by around 30% to 120 g CO2 /km over the period 2006 to 2015 2015 EU fleet CO2 emissions in 2014: 126 g
Cut European new car fleet CO2 emissions to 95 g CO2 /km 2020 EU fleet CO2 emissions in 2014: 126 g
Win top places in selected product rankings, ratings and awards ongoing eco-up!, Citygo CN G and Mii Ecofuel win 2nd place in VCD “Cars and the Environment” table (Top Ten 2014/15), 4th place for Audi A3 Sportback g-tron; e-Golf winner of eCarTec award 2014; Volkswagen Group natural gas vehicles win top five places in 2014 VCS “Cars and the Environment” table
Every new model generation to be 10-15% more fuel-efficient than its predecessor ongoing Systematic implementation of Group Environmental Principles Product, latest proof: Passat B8 approx. 20%
Extend availability of alternative powertrain systems as an integral part of the CO2 mitigation strategy ongoing Market launch of new CNG models, plug-in hybrids and electric vehicles; see "Product Development" for details
Be the market leader in electric mobility 2018 e-up!, e-Golf and Golf GTE in series production, Passat plug-in hybrid (from 2015)
Porsche: Panamera S E-Hybrid, 918 Spyder, Cayenne S E-Hybrid
Be consumption leader in each vehicle class (Volkswagen brand) ongoing 85 models below 100 g; new in 2014: the Polo TSI BlueMotion, with the lowest fuel consumption in its class
Intelligent mobility and networking Extend range of available products and services ongoing Market launch of Supplementary Mobility Card for Volkswagen electric-mobility customers; CarNet extended; “Think Blue. Share a Volkswagen” and Mobility Card pilot projects feature in Lower Saxony electric mobility showcase and “VRent” in China
Forecast and analyze mobility trends, derive challenges and approaches for future mobility ongoing Presented and discussed in internal Group and brand Steering Groups and in stakeholder dialogue
Carry out or participate in research projects ongoing Sustainable Mobility 2.0 project (WBCSD); INEES project: smart grid connection of electric vehicles, funded by German Federal Ministry for the Environment; URBAN project: improving traffic flow at junctions, funded by German Federal Ministry for Economic Affairs & Energy; Urban Mobility 2030 film published and discussed at numerous events; Audi Urban Future Award 2014 presented
Resource conservation across the life cycle Reduce energy and water consumption, waste and emissions per unit produced across the Group by 25% (baseline: 2010) 2018 19.3% reduction achieved by 2014 (cars and light commercial vehicles)
Reduce greenhouse gas emissions from energy supplies to production in Germany by 40% by 2020 (baseline: 2010) 2020 Braunschweig: new CHP pant came on stream (–30,000 t CO2 /year); Emden: new wind park in factory grounds came on stream
Every new model generation to demonstrate better environmental properties over the full life cycle than its predecessor ongoing Group Environmental Strategy and Group Environmental Principles Product implemented consistently, as demonstrated in 2014 not least by Environmental Commendations for e-Golf and Passat
Increase efficiency at Volkswagen dealerships in Germany by reducing CO2 emissions by 25% by 2020 (baseline: 2014) 2020 Advised Volkswagen dealerships by successively providing customized quotations; some 160 dealerships advised to date, 175 more planned for 2015