Porsche: Driving in its purest form
Porsche is one of the world’s most successful manufacturers of exclusive sports cars and sporty SUVs and has been part of the Volkswagen Group since 2012. Founded in 1931, the company sold 189,850 vehicles last year and recorded revenue of €17.2 billion. In 2014 Dr. Ing. h.c. F. Porsche AG and Porsche Leipzig GmbH employed a total of 16,470 people. Porsche is one of the strongest and best-known brands in the automotive world. From the outset, Porsche sports cars have stood for performance, distinctive design and quality. Along with Western Europe, the company’s most important sales markets are the USA and China.
Reconciling apparent contradictions
Porsche believes that sustainability need not contradict commercial objectives or indeed the construction of exclusive sports cars. The company considers it an important part of its responsibility to reconcile these apparent contradictions and maintain acceptance within the wider community for its products and activities. Innovative vehicles, a customer-centric approach, environmental protection, and responsibility for employees – Porsche sets very high benchmarks in all these areas, aspiring to improve continuously and sustainably.
Increasing efficiency with each new generation of vehicles
Porsche aspires to meet the challenge of combining outstanding performance with a simultaneous reduction in fuel consumption. The company is committed to reducing consumption and emissions by 10 to 15 percent with every new model – without impacting on customers’ aspirations. The key lies in the development of new drive system technologies and innovative vehicle concepts.
Systematic environmental management
As early as 1996, Porsche set out an environmental policy with clearly defined environmental guidelines. The “Environmental Management” Group guideline was then introduced in 2011. Environmental and energy management systems have been set up at virtually all Porsche sites. The European EMAS Directive and the ISO 14001 and ISO 50001 standards form the framework for these systems. The sites in Zuffenhausen, Leipzig, Weissach and Sachsenheim have been certified to ISO 14001. In 2011 Zuffenhausen became the first automotive plant worldwide to achieve conformity with the ISO 50001 standard (“Energy management systems – Requirements with guidance for use”), a status it has since maintained. Porsche Leipzig GmbH and the Central Replacement Parts Warehouse in Sachsenheim also successfully achieved certification the same year. And the research and development center in Weissach was likewise awarded the certificate in 2014.