SEAT: Technology to Enjoy
Founded in 1950 and part of the Volkswagen Group since 1986, today SEAT is represented in 76 countries. Headquartered in Martorell and with production sites in Martorell, Barcelona and Prat del Llobregat, SEAT is Spain’s largest automaker and one of the country’s most important employers. SEAT delivered over 390,000 vehicles worldwide in 2014, extending its positive development curve. 83% of these vehicles were exported. The SEAT Group employs 14,000 people and is one of the most flexible and efficient production facilities in the automotive industry. In 2013 this helped SEAT to win the prestigious Automotive Lean Production Award presented by the trade journal “Automobil Produktion”. With a line-up of 27 different models, the Spanish brand covers a broad spectrum of individual mobility needs – from the Mii sub-compact urban car via the compact Leon to the Alhambra MPV. SEAT brings together technology and enjoyment, and offers customers an exciting proposition with its emotional design, top-class quality and flawless engineering.
COMMITMENT TO THE ENVIRONMENT PLAYS A KEY STRATEGIC ROLE
SEAT has set ambitious objectives concerning its environmental performance. The aim is to achieve a 25% reduction in energy and water consumption, waste generation and CO2 emissions by 2018. This will help to achieve more efficient use of resources, implement sustainable logistics and keep our impact on climate change and the environment under control.
In 2013, SEAT launched ECOMOTIVE FACTORY, an umbrella initiative for all production-related environmental activities. The aim of this project is to put SEAT vehicles at the forefront of environmentally friendly production by 2018. To achieve this goal, a variety of production-related environmental protection measures have been adopted.
Protecting the environment is one of SEAT’s core activities, and the SEAT al Sol project underlines the company’s commitment to environmental conservation. The rooftop solar park at the Martorell plant – the automotive industry’s largest solar power plant worldwide – has an annual capacity of 15 million kWh of power.
EFFICIENCY AND INNOVATION
SEAT is focusing its efforts on cutting the CO2 emissions of its entire model range. This is why each new model must demonstrate better environmental performance over the complete life cycle than its predecessors. For this reason in 2013 SEAT published a “Carpeta ambiental” (environmental profile) for the new Leon, which shows how the new model compares with predecessor models in terms of its key environmental data. Also, for the first time, a Life Cycle Assessment was carried out for the SEAT Leon and in 2014 many other profiles were compiled.
SEAT offers customers a range of high-quality products which blend outstanding design and sporting character with advanced safety measures and comfort features. 66% of SEAT vehicles sold in Europe emit less than 120g CO2/km. Investment in research and development activities such as in the Cenit Verde project – a public-private partnership focusing on the introduction of electric mobility – has enabled substantial progress in a number of different areas. Effective environmental protection is an important factor in the product life cycle of every car: from the selection of materials and the responsible production methods employed to the use of technologies that promote resource-efficient motoring.